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Values & Ethos


Whitemoor Academy: Where we encourage all pupils to ‘Be Your Best Self’




Raising Aspiration and Achievement

We believe that every pupil should leave our care having acquired powerful knowledge and the best set of academic skills possible. By doing so, we help them to succeed at secondary school and beyond.



Taking Care and Keeping Safe

We encourage each pupil to learn and grow in a broader sense through a strong emphasis on personal development, which sits at the heart of our curriculum and is integral to our overall ethos.



Celebrating Uniqueness

We believe that all pupils are unique, with unique interests and aptitudes. Consequently, we seek to provide a rich and ambitious curriculum, enhanced by many co-curricular opportunities, which provide them with a 'Chance to Shine.'



These values, which are shared with SHINE Multi Academy Trust, are at the heart of our ethos. They are communicated simply to our pupils through the core value statement: Be Your Best Self. For an example of how these values are explicitly taught to our pupils, then see our 'Whitemoor Way' Conduct Curriculum.